How effective is the combination of your main product and ancillary texts?

What type of promotional package did you want to create?

We wanted to create a melodrama that was targeted towards teenagers and young women. Our age range was 15 – 25. We always hoped however for a small niche audience of mother watching the film with their daughters. We aimed for our audience to be female as we wanted to connect with the audience on an emotional level. Our niche audience we imagined to be 35-55 and we thought they would probably enjoy the film as they have life experience and can connect with the idea of having a baby.

Do the three elements work together?

The trailer poster and film in my opinion work together very well. I think that the film trailer works perfectly with the audience we have chosen and is a success. I think the young sweet and almost a bit naive characters express what people in our target audience are like at this age. The poster shows the friendship between them being unbreakable and the film magazine depicts an emotional journey.    

What elements do you think are successful in each product?

Film poster – the way we follow all the convections made it look very professional.

Trailer – the best element was the music I think we worked hard on that and it truly paid off. The music for each scene was very fitted and chattered to that scene.

Magazine – I think the advertisements on the magazines are very professional looking. This adds to our magazine very well as the picture is a little gloomy it brightens the whole magazine up.

What difficulties have you overcome?

We had some major issue with Photoshop. However we overcome this by finding new ways to edit our pictures, using publisher power point and paint.

What weaknesses do you think each product has?

Film poster – we couldn’t get the correct font for the billing bloke.

Trailer – the camera work in some scenes could be a lot better.

Magazine – the background and the foreground (picture of Emily) needed to be blended better.