Target Audience And Niche Audience

Target audience – our target will be our mass audience which will most likely be teenagers and young adults between the ages of 15-25. We chose this as our target audience because we wanted the people to connect with the characters. But we wanted to also target our niche audience which will be the parents of our mass audience. Parents watch films with their children all the time so in we manage to target our mass audience properly then we should be able to entice parents to want to watch the films with their children. We feel that our drama will be very realistic and will give mothers insight into teenage life. And might even give them a new appreciation of their daughters/sons life style.